Marketing and Promotional Records

Who can use this?

All Offices

This is part of the WWU General Records Retention Schedule.  

Record Description:

Records relating to the planning and/or execution of advertising and promotional activities. May include: marketing plans/strategies; records relating to the development of advertising campaigns and materials (such as original artwork, designs, storyboards, etc.); samples of advertising materials (regardless of format); records relating to the evaluation of campaigns and strategies; records relating to the design and selection of unit branding (such as logos, mottos, slogans, etc.); related correspondence and communications. Excludes: financial records, which are covered by records series in the "Financial Records" section of this schedule.

Retention Requirement: Until administrative purpose served

Disposition after Retention: Destroy

Recordkeeping Note:

Select assets may have archival value. Contact University Archives for review before disposing of any high-value assets such as audiovisual content, photographs, posters, brochures, etc.
 
Financial records relating to marketing and communications must be held for the retention period prescribed under the "Financial Management" section of this schedule.

Record Status: NON-ESSENTIAL, NON-ARCHIVAL

Disposition Authority Reference: GS 05006.0001.18397

Approved by State Records Committee: 2024 October 02

Last Updated / Revised by UARM:

Function: Communications and Marketing