Marketing and Promotional Records
Who can use this?
All Offices
This is part of the WWU General Records Retention Schedule.
Record Description
Records relating to the planning and/or execution of advertising and promotional activities. May include: marketing plans/strategies; records relating to the development of advertising campaigns and materials (such as original artwork, designs, storyboards, etc.); samples of advertising materials (regardless of format); records relating to the evaluation of campaigns and strategies; records relating to the design and selection of unit branding (such as logos, mottos, slogans, etc.); related correspondence and communications. Excludes: financial records, which are covered by records series in the "Financial Records" section of this schedule.
Retention Requirement
Retain until administrative purpose served
Disposition after Retention
Transfer to University Archives for historical appraisal and selective retention as an archival record
Recordkeeping Notes
Financial records relating to marketing and communications must be held for the retention period prescribed under the "Financial Management" section of this schedule.
Record Status
ARCHIVAL RECORD
Approved by State Records Committee
2021 August 04
Last Updated / Revised by UARM
This record's title or description has not been updated or revised since its initial writing.