Marketing and Promotional Records

Who can use this?

All Offices

Record Description

Records relating to the planning and/or execution of advertising and promotional activities. May include: marketing plans/strategies; records relating to the development of advertising campaigns and materials (such as original artwork, designs, storyboards, etc.); samples of advertising materials (regardless of format); records relating to the evaluation of campaigns and strategies; records relating to the design and selection of unit branding (such as logos, mottos, slogans, etc.); related correspondence and communications. Excludes: financial records, which are covered by records series in the "Financial Records" section of this schedule.

Retention Requirement

Retain until administrative purpose served

Disposition after Retention

Transfer to University Archives for historical appraisal and selective retention as an archival record

Record Status


Disposition Authority Reference

GS 05006.0001.18397

Approved by State Records Committee

2021 August 04

Last Updated / Revised by UARM

This record's title or description has not been updated or revised since its initial writing.

Display Notes

Financial records relating to marketing and communications must be held for the retention period prescribed under the "Financial Management" section of this schedule.