WWU General Records Retention Schedule

The WWU General Schedule applies to common records found in most offices. Staff should also check the office records retention schedules to see if there are additional titles specific only to their office.

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Function: Communications and Marketing

Communications and Media Coverage Files

Records documenting the creation and distribution of communications and publicity materials through various media. Includes articles, news clippings, news/press releases, audiovisual materials, photographs, and related publicity materials referencing the college, department, or program.

Retention Requirement: Retain for 2 years after end of calendar year
Disposition after Retention: Transfer to University Archives for historical appraisal and selective retention as an archival record
Record Status:ARCHIVAL RECORD
Disposition Authority Reference: GS 05003.0001.18409
Approved by State Records Committee: 2021 August 04
Last Updated / Revised by UARM: This record's title or description has not been updated or revised since its initial writing.

Marketing and Promotional Records

Records relating to the planning and/or execution of advertising and promotional activities. May include: marketing plans/strategies; records relating to the development of advertising campaigns and materials (such as original artwork, designs, storyboards, etc.); samples of advertising materials (regardless of format); records relating to the evaluation of campaigns and strategies; records relating to the design and selection of unit branding (such as logos, mottos, slogans, etc.); related correspondence and communications. Excludes: financial records, which are covered by records series in the "Financial Records" section of this schedule.

Retention Requirement: Retain until administrative purpose served
Disposition after Retention: Transfer to University Archives for historical appraisal and selective retention as an archival record
Record Status:ARCHIVAL RECORD
Disposition Authority Reference: GS 05006.0001.18397
Approved by State Records Committee: 2021 August 04
Last Updated / Revised by UARM: This record's title or description has not been updated or revised since its initial writing.
Notes: Financial records relating to marketing and communications must be held for the retention period prescribed under the "Financial Management" section of this schedule.